Qualcomm, conVISUAL make MediaFLO interactive

Qualcomm announced a partnership with interactive value-added services provider conVISUAL to demonstrate live user interactivity with televised programming on the wireless developer's MediaFLO platform. According to Qualcomm, the split-screen demonstration integrates interactivity applications with televised mobile programming to enable viewers to research favorite shows, participate in polls and quizzes, and chat with other viewers without any broadcast interruption. Qualcomm and conVISUAL will demonstrate the service at the IBC 2007 event in Amsterdam.

"The convergence of mobile TV and user interactivity is a major leap forward for the mobile media industry--one that will redefine how mobile TV is consumed by providing an enhanced and more personalized television viewing experience," said Qualcomm MediaFLO Technologies senior director of product management John Elliott in a prepared statement. "By combining conVISUAL's expertise in the interactive television field with the inherent advantages of the open MediaFLO broadcast platform, we can offer an array of interactive features to the growing MediaFLO community. We believe this marks an exciting new development that will provide new opportunities for both broadcasters and mobile operators to create highly attractive, revenue-generating mobile TV services."

For more on the MediaFLO demo:
-read this release [1]

Related articles:
Qualcomm announces Taiwan MediaFLO [2] trial
Qualcomm, British Sky complete MediaFLO [3] trial