itsmy.com adds backing music to social networking

Ad-funded mobile social networking service itsmy.com announced the addition of background and image music for its 600,000 personal mobile homepages. The off-deck itsmy.com community now offers users their choice of background tracks from more than 2,000 sound clips produced by international DJ's across various genres--the music plays as friends browse personal homepage sub-pages like photo galleries, blogs and flirt profiles. While itsmy.com will initially offer MIDI ringtone-quality background themes, it will add real music formats and MP3s in the first quarter of 2008. "With the background tones integrated in itsmy.com, the last feature which has been an advantage of the classical internet is now history--the need to go home to check your latest community news or to be forced to use a 'light' version of an Internet community on your handset no longer exists," said Vince Staybl, CEO of itsmy.com parent company Gofresh, in a prepared statement. "This strengthens our position as the first, full-service 'major off-deck mobile portal' even more."

For more on the itsmy.com enhancements:
- read this release [1]
- and this Mobile Entertainment [2] article

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