Nokia announced its acquisition of Boston-based mobile advertising service provider Enpocket. Financial terms of the agreement were not disclosed. According to Nokia, the deal will accelerate the growth of its mobile advertising business, leveraging Enpocket's platform and partnerships with advertisers, publishers and operators. "We believe that mobile advertising will be an important element in monetizing [consumer Internet] services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanperä, Nokia CTO. "This acquisition is a game-changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop." The deal is expected to close in the fourth quarter of 2007.
For more on the Nokia/Enpocket agreement:
- read this release [1]
Related Articles:
Enpocket [2] tries on deal with Style.com
Trinity Mirror looks at Enpocket [3] for mobile marketing
Go2, Enpocket [4] team for mobile search ads
Enpocket [5], BenQ team for Total Football
Nokia [6] adds two mobile ad services
Links:
[1] http://www.fiercewireless.com/press-releases/nokia-acquire-enpocket-create-global-mobile-advertising-leader-0
[2] http://www.fiercemobilecontent.com/story/enpocket-tries-deal-style-com/2007-09-07?utm_medium=rss&utm_source=rss
[3] http://www.fiercemobilecontent.com/story/trinity-mirror-looks-at-enpocket-for-mobile-marketing/2007-03-15?utm_source=related&utm_medium=internal
[4] http://www.fiercemobilecontent.com/story/go2-enpocket-team-for-mobile-search-ads/2006-09-26
[5] http://www.fiercemobilecontent.com/story/enpocket-benq-team-for-total-football/2006-03-10
[6] http://www.fiercemobilecontent.com/story/nokia-adds-two-mobile-ad-services/2007-03-06