CBS announced it will launch EyeLab, a digital production studio that will edit the network's full-length series, news programs and sports coverage into short-form clips for distribution over platforms including CBS.com and CBS Mobile. According to CBS, EyeLab builds on research demonstrating that short-form content ranks among the web's most viewed videos--in addition to thousands of clips created by EyeLab staffers and CBS producers, EyeLab will also encourage viewers to submit their own edits of their favorite series. "We are well aware that the Internet is the world's best laboratory and we want to encourage our loyal and passionate fans to lend their creative ideas and talents in a way that makes CBS content their own," said CBS Interactive chief marketing officer and executive VP Patrick Keane. "By inviting fans to participate, we expect to grow our already vast content slate tremendously."
For more on Eyelab:
-read this release [1]
Related articles:
CBS [2] eyes new mobile division
CBS Mobile [3] premieres new content sites
CBS Mobile [4] inks advertising deals
Gameloft, CBS Mobile [5] debut CSI titles
CBS Mobile [6], Verizon, MediaFLO USA to stream Big Brother 8
Are networks blowing their mobile TV opportunity [7]?
Links:
[1] http://www.fiercewireless.com/press-releases/cbs-launches-eyelab-editing-studio-creating-cbs-based-content-across-interactive-plat
[2] http://www.fiercemobilecontent.com/story/cbs-eyes-new-mobile-division/2007-02-08
[3] http://www.fiercemobilecontent.com/story/cbs-mobile-premieres-new-content-sites/2007-02-09
[4] http://www.fiercemobilecontent.com/story/cbs-mobile-inks-advertising-deals/2007-08-02
[5] http://www.fiercemobilecontent.com/story/gameloft-cbs-mobile-debut-csi-titles/2007-09-25
[6] http://www.fiercewireless.com/press-releases/press-release-cbs-mobile-verizon-wireless-mediaflo-usa-stream-footage-big-brother-8-h
[7] http://www.fiercemobilecontent.com/story/are-networks-blowing-their-mobile-tv-opportunity/2007-09-21