MC Notify - Top Mobile Applications 2007

MC Notify

Company: Mobile Campus [1]
Why It's a Top App: What separates Mobile Campus from other mobile marketing initiatives is its emphasis on community as well as commerce. Once Mobile Campus' collegiate demographic opts in to its free MC Offers service to receive coupons and related pitches from relevant local and national advertisers, they are automatically registered to receive campus text alerts via MC Notify, which immediately and simultaneously warns students, faculty and others in the event of a rescheduled exam, a revised kickoff time or even a campus-wide tragedy along the lines of the April 2007 shootings at Virginia Tech University. A related service, MC Groups, also connects campus clubs and organizations. Major institutions including the University of Florida, the University of Texas and Kent State University are already on board. Mobile Campus also boasts an impressive executive pedigree: In June, longtime AT&T consumer data czar Jim Ryan signed on as CEO.