AT&T announced My MEdia Net, a new PC-based browser service enabling subscribers to create and update personalized mobile web experiences via PC. An extension of AT&T's MEdia Net mobile Web service, My MEdia Net allows users to drag and drop Internet content like news, weather, sports and entertainment to their MEdia Net home page--all selections are synchronized over the air and then confirmed with a text message that launches the new MEdia Net home page. The service promises efficient content exploration as well as easy sign-on and parental controls.
"AT&T's wireless customers now have two ways--two screens--to personalize their mobile Web experience," said AT&T vice president of consumer data Mark Collins. "With the new Web-based tool, customers can now customize directly on their handsets through AT&T's MEdia Net portal or through a PC. This easy personalization process will help increase the use of wireless data services as consumers become increasingly more dependent on wireless technology for information while they're on the go."
For more on My MEdia Net:
- read this release [1]
Related articles:
AT&T [2] plans mobile advertising push
AT&T [3] sets Smart Limits
AT&T [4], eMusic team for mobile download service
AT&T [5], MediaFLO announce mobile TV dealÂ
Links:
[1] http://www.fiercewireless.com/press-releases/t-customers-take-charge-mobile-web-easy-use-my-media-net-service
[2] http://www.fiercemobilecontent.com/story/att-plans-mobile-advertising-push/2007-01-02
[3] http://www.fiercemobilecontent.com/story/t-sets-smart-limits/2007-09-04
[4] http://www.fiercemobilecontent.com/story/t-emusic-team-mobile-download-service/2007-07-31
[5] http://www.fiercemobilecontent.com/story/att-mediaflo-announce-mobile-tv-deal/2007-02-13?utm_source=related&utm_medium=internal