Verizon Wireless announced it will launch a series of original made-for-mobile shorts spotlighting cable superstation TBS's hit sitcom House of Payne. Available via the operator's V Cast Video service, the House of Payne mobisodes were all directed by series creator Tyler Perry, whose most recent feature film Why Did I Get Married? is the current U.S. box-office champion, grossing an estimated $21.5 million in its debut last weekend. House of Payne, which premiered on TBS in the spring of 2006, set a cable record for sitcom ratings, with viewership of 5.2 and 5.8 million for its first two episodes. It remains television's top-rated program among African-American adults ages 18 to 49.
The House of Payne mobisodes are available via the TBS Very Funny channel, launched by Verizon in July. The V Cast channel also includes clips from classic comedies including Seinfeld and The King of Queens as well as previews of upcoming programming including the late night series Frank TV.
For more on the House of Payne mobisodes:
- read this release [1]
Related articles:
Verizon launches V Cast Mobile TV [2]
BET Networks [3] premieres V Cast channel
Verizon Wireless [4] debuts Mobile Web 2.0 redesign
WeatherBug announces Verizon [5] exclusive
Verizon [6] launching mobile content searchÂÂ
Links:
[1] http://www.fiercewireless.com/press-releases/specially-produced-mobisodes-tyler-perry-s-house-payne-now-available-v-cast-verizon-w
[2] http://www.fiercemobilecontent.com/story/verizon-launches-v-cast-mobile-tv-in-20-markets/2007-03-01
[3] http://www.fiercemobilecontent.com/story/bet-networks-premieres-v-cast-channel/2007-02-14
[4] http://www.fiercemobilecontent.com/story/verizon-wireless-debuts-mobile-web-2-0-redesign/2007-08-13?utm_medium
[5] http://www.fiercemobilecontent.com/story/weatherbug-announces-verizon-exclusive/2007-09-12
[6] http://www.fiercemobilecontent.com/story/verizon-launching-mobile-content-search/2006-09-12