North American subscribers now generate the highest monthly ARPU from mobile data services worldwide, rising to $8.90 in the second quarter, reports business intelligence firm Informa. That's in comparison to the $7 monthly average posted by Western European subs. Overall, North American data ARPU grew 43 percent between Q2 2006 and Q2 2007. Informa cites demand for all-you-can-eat data packages, accelerating year-over-year 3G growth and increasing SMS traffic for the spike. AT&T posted 5 million WCDMA subscriptions at the end of June, compared to 250,000 a year earlier, pushing total North American 3G subscriptions past the 38 million mark--at the same time, the total number of text messages sent more than doubled year-on-year to 93.7 billion, equivalent to 120 per subscriber per month. Total North American data revenues amounted to $6.97 billion in the second quarter, a 66 percent year-on-year increase.
For more on the Informa report:
- read this release [1]
Related articles:
U.S. mobile usage [2] to exceed 100% by 2013
Non-SMS data revenues [3] exceed $10 billion in Q1
Data revenues [4] up, but Sprint profits tumble
Links:
[1] http://www.fiercewireless.com/press-releases/north-america-leads-mobile-data-market-43-increase-data-arpu
[2] http://www.fiercemobilecontent.com/story/u-s-mobile-usage-exceed-100-2013/2007-08-27
[3] http://www.fiercemobilecontent.com/story/non-sms-data-revenues-exceed-10-billion-q1/2007-07-18
[4] http://www.fiercemobilecontent.com/story/data-revenues-sprint-profits-tumble/2007-08-08