Virgin Mobile USA announced the introduction of Studio V, a mobile content community enabling the MVNO's subscribers to create and share user-generated graphics and ringtones as well as earn cash-reward credit via each download. According to Virgin Mobile USA, customers may upload and edit graphic content to design personalized wallpaper and edit pre-existing audio content to make personalized ringtones--all uploads are free, and content creators will earn 10 cents for each Studio V contribution purchased by other subscribers. User-generated content solutions provider 9 Track Mind will screen all incoming content. "Our customers are some of the most creative and prolific people around, so this Studio V exclusive application is ideal for them to customize mobile content as well as connect with the larger mobile community, along with the added benefit of earning cash towards their Virgin Mobile account," said Virgin Mobile USA vice president of mobile data services Dom Tolli.
For more on Studio V:
- read this release [1]
Related articles:
Intercasting signs on with Virgin Mobile USA [2]
Virgin Mobile [3] spreads messaging via 3jam SMS 2.0
Virgin Mobile USA [4] planning $500 million IPO
Virgin Mobile USA [5]: Still room in the youth market
Links:
[1] http://www.fiercewireless.com/press-releases/virgin-mobile-usa-encourages-customers-create-share-and-download-mobile-masterpiece-0
[2] http://www.fiercemobilecontent.com/story/intercasting-signs-virgin-mobile-usa/2007-08-22
[3] http://www.fiercemobilecontent.com/story/virgin-mobile-spreads-messaging-3jam-sms-2-0/2007-09-21
[4] http://www.fiercemobilecontent.com/story/virgin-mobile-usa-planning-500-million-ipo/2007-07-20
[5] http://www.fiercemobilecontent.com/story/virgin-mobile-usa-still-room-in-the-youth-market/2006-07-10