Mobile messaging and management solutions provider Sybase 365 announced MMS 365, a multimedia content delivery gateway that transmits and receives MMS via multiple sources enabling content providers, marketers and media companies to deliver mobile content directly to consumers. MMS 365 runs on the Sybase 365 operator-grade network, which enables content delivery and traffic management to more than 700 operators worldwide. According to Sybase 365, the MMS 365 gateway eliminates the need for content providers to manage separate negotiations and connections to individual operators, supporting all types of rich content. "Mobile campaigns are becoming an increasingly important part of companies' communication and advertising strategies, and multimedia messages are exceptionally effective because of their ability to engage the recipient in interactive campaigns," said Sybase 365 president Marty Beard in a prepared statement.
For more on MMS 365:
- read this release [1]
Related articles:
Sybase 365 [2] debuts mobile banking service
Sybase 365 [3] greenlights deal with blueapple
Sybase 365 [4]: 25B mobile messages in 2006
Links:
[1] http://www.fiercewireless.com/press-releases/sybase-365-launches-new-mms-content-delivery-gateway
[2] http://www.fiercemobilecontent.com/story/sybase-365-debuts-mobile-banking-service/2007-10-22
[3] http://www.fiercemobilecontent.com/story/sybase-365-greenlights-deal-with-blueapple/2007-03-26
[4] http://www.fiercemobilecontent.com/story/sybase-365-25b-mobile-messages-in-2006/2007-01-31