If at first you don't succeed: Weeks after announcing its pending exit [1] from the U.S. MVNO market, The Walt Disney Co. said it will team with Japanese operator Softbank to launch a branded mobile service in the spring of 2008. The Japanese MVNO will feature Disney-branded handsets and animated content, with devices and services sold via Softbank stores--Softbank will also cover billing, customer service and related back-end requirements. Financial terms of the partnership were not disclosed.
For more on the Disney/Softbank deal:
- read this Wall Street Journal article [2]
Related articles:
On the Hot Seat with Disney's [3] Larry Shapiro
Walt Disney [4] to launch MVNO in U.K.
Links:
[1] http://www.fiercemobilecontent.com/story/no-fairytale-ending-disney-mobile/2007-09-28
[2] http://online.wsj.com/article/SB119476987045189243.html?mod=googlenews_wsj
[3] http://www.fiercewireless.com/story/spotlight-hot-seat-disneys-larry-shapiro/2007-07-20
[4] http://www.fiercemobilecontent.com/story/walt-disney-to-launch-mvno-in-u-k/2006-04-27