Social network service provider MySpace is teaming with mobile music firm Textango to launch an ad-supported music distribution channel. According to Adweek, the promotion will launch with the March release of veteran punk unit Pennywise's as-yet-untitled ninth studio LP. Listeners may circumvent traditional retail by visiting Textango's MySpace page, adding the company as a friend and downloading the Pennywise album for free. "This happens in a time when the record industry has such a black eye," said MySpace VP of marketing Josh Brooks. "It's a nice opportunity and a way to get your music out there." Brooks added that Pennywise typically sells between 60,000 and 100,000 albums, and MySpace anticipates at least that many free downloads.
For more on the MySpace/Textango partnership:
- read this Adweek article [1]
Related articles:
T-Mobile USA befriends MySpace Mobile [2]
Cingular launches MySpace Mobile [3]
Vodafone, MySpace [4] more than just friends
Report: MySpace Mobile [5] leads social networking pack
Links:
[1] http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003674850
[2] http://www.fiercemobilecontent.com/story/t-mobile-usa-befriends-myspace-mobile/2007-09-21
[3] http://www.fiercemobilecontent.com/story/cingular-launches-myspace-mobile/2006-12-18
[4] http://www.fiercemobilecontent.com/story/vodafone-myspace-more-than-just-friends/2007-02-07
[5] http://www.fiercemobilecontent.com/story/report-myspace-mobile-leads-social-networking-pack/2007-01-17