In a potentially game-changing announcement, Verizon Wireless said Tuesday morning it will open its network to enable subscribers to use handsets, software and applications not otherwise offered by the operator. Under an initiative dubbed "Any Apps, Any Device," Verizon will introduce open access nationwide by the end of 2008--early next year, the carrier will publish technical standards enabling the development community to create products to interface with the Verizon network, stating that any CDMA-based device meeting minimum technical criteria will be approved for consumer use. Moreover, any application the subscriber chooses will be allowed on approved devices.
"This is a transformation point in the 20-year history of mass market wireless devices--one which we believe will set the table for the next level of innovation and growth," said Verizon Wireless president and chief executive officer Lowell McAdam in a prepared statement. "Verizon Wireless is not changing our successful retail model, but rather adding an additional retail option for customers looking for a different wireless experience." Verizon said it will continue to provide a full-service offering spanning from retail stores to 24/7 customer service and technical support, as well as optimized software applications.
Microsoft was quick to endorse Verizon's decision. "Microsoft is very excited to see Verizon Wireless make such a bold move to satisfy the demands of wireless consumers," said senior vice president of mobile communications Pieter Knook in a prepared statement. "As people's mobile needs become more sophisticated and varied, they will require smarter and more adaptable mobile devices. We are proud to support any open access that puts more power in people's hands to connect them to the information they want when and where they want it."
For more on the Any Apps, Any Device campaign:
- read this release [1]
Related articles:
Google in gPhone talks with Verizon Wireless [2]?
Verizon [3] CTO: Social networking will drive 4G
Verizon Wireless [4] CEO: No regrets over iPhone
Verizon Wireless [5] debuts Mobile Web 2.0 redesign
Verizon [6] launching mobile content search
Verizon [7] launches V Cast Mobile TV in 20 markets
Links:
[1] http://www.fiercewireless.com/press-releases/verizon-wireless-introduce-any-apps-any-device-option-customers-2008-0
[2] http://www.fiercemobilecontent.com/story/google-gphone-talks-verizon-wireless/2007-10-31
[3] http://www.fiercemobilecontent.com/story/verizon-cto-social-networking-will-drive-4g/2007-11-14
[4] http://www.fiercemobilecontent.com/story/verizon-wireless-ceo-no-regrets-over-iphone/2007-10-25
[5] http://www.fiercemobilecontent.com/story/verizon-wireless-debuts-mobile-web-2-0-redesign/2007-08-13?utm_medium
[6] http://www.fiercemobilecontent.com/story/verizon-launching-mobile-content-search/2006-09-12
[7] http://www.fiercemobilecontent.com/story/verizon-launches-v-cast-mobile-tv-in-20-markets/2007-03-01