AT&T announced an exclusive deal with The New York Times to link directly to the newspaper's mobile website from its operator portal. "The New York Times is the most trafficked newspaper website in the country, and we're giving our customers an easy way to connect to it through AT&T wireless devices," said AT&T's vice president of consumer data Mark Collins in a prepared statement. According to research firm Nielsen Online, the NYTimes.com website received 17.2 million unique visitors in December 2007 alone.
For more on the AT&T/NYT deal:
- read this Teleclick article [1]
Related articles:
AT&T [2] to debut mobile TV 'as early as possible' in 2008
AT&T [3] plans mobile advertising push
AT&T [4] sets Smart Limits
AT&T [5], eMusic team for mobile download service
Links:
[1] http://www.teleclick.ca/2008/01/att-brings-new-york-times-to-mobile-phone-users/
[2] http://www.fiercemobilecontent.com/story/t-debut-mobile-tv-early-possible-2008/2007-12-20
[3] http://www.fiercemobilecontent.com/story/att-plans-mobile-advertising-push/2007-01-02
[4] http://lists.fiercemarkets.com/c.html?rtr=on&s=69l,wg8p,1fbv,hiwq,1ke9,3l2v,7uh1
[5] http://lists.fiercemarkets.com/c.html?rtr=on&s=69l,wg8p,1fbv,36y2,hmyn,3l2v,7uh1