The Weather Channel Interactive announced a revamped mobile website featuring new maps and ski information as well as a redesign that moves current meteorological conditions into the page header. According to The Weather Channel, the new mobile web design is based on consumer feedback and usage--features like Pollen Forecast and Boat and Beach information have been moved to more prominent locations to enable more direct access, while the new maps offer more surface-level detail. In addition, the new ski content tracks current weather conditions for popular resorts, surface conditions, base depth, new snow and open lifts, enabling users to search for conditions based on current location, state, or country. The Weather Channel Mobile Web is also adding weather almanac data including average temperatures, record highs and lows, sunrise and sunset and monthly temperature and precipitation averages. According to market research firm Nielsen Mobile, the Weather Channel Mobile Web ranks among the top five mobile websites overall, attracting more than six million unique users per month.
For more on the Weather Channel Mobile Web upgrade:
- read this release [1]
Related articles:
The Weather Channel [2] goes direct with video
Report: MapQuest, Weather Channel [3] top apps
Links:
[1] http://www.fiercewireless.com/press-releases/weather-channel-mobile-launches-new-mobile-web-site
[2] http://www.fiercewireless.com/ctialive/story/weather-channel-goes-direct-video/2007-10-24
[3] http://www.fiercemobilecontent.com/story/report-mapquest-weather-channel-top-apps/2006-07-05