Mobile entertainment content portal Thumbplay introduced a set of self-service, extensible tools enabling television content producers to create their own mobile multimedia storefronts. According to Thumbplay, the solution promises broadcasters the tools to build hosted mini-stores, widgets and search-based integration to promote and sell content including ringtones, wallpapers, games and video clips. Broadcasters can also create new advertiser inventory and cross-promote their brands and assets via the Thumbplay portal as well the company's syndication partners. Thumbplay said A&E Television Networks and Entertainment Tonight are already on-board with the initiative.
For more on the Thumbplay toolkit:
- read this release [1]
Related articles:
Thumbplay [2] inks ringtone deal with iLike
AOL fine-tunes mobile strategy via Thumbplay [3]
Thumbplay [4] inks ringtone deal with EMI
Thumbplay launches ringtone [5] charts
Links:
[1] http://www.fiercewireless.com/press-releases/thumbplay-enables-television-broadcasters-integrate-mobile-entertainment-content-stor
[2] http://www.fiercemobilecontent.com/story/thumbplay-inks-ringtone-deal-ilike/2007-12-13?utm_medium=rss&utm_source=rss
[3] http://www.fiercemobilecontent.com/story/aol-fine-tunes-mobile-strategy/2007-10-23
[4] http://www.fiercemobilecontent.com/story/thumbplay-inks-ringtone-deal-with-emi/2007-01-31
[5] http://www.fiercemobilecontent.com/story/thumbplay-launches-ringtone-charts/2006-07-11