Mobile marketing services provider Mozes announced its acquisition of Nashville-based live concert mobile phone promotions firm Hurricane Interactive Promotions. Financial terms were not disclosed. Hurricane's client roster includes Universal Music Group Nashville, Universal South, Spalding Entertainment and Midas Records. The firm has delivered promotions for country stars including Garth Brooks, Alan Jackson, Brooks & Dunn, Wynonna Judd and Rascal Flatts, and in 2007 powered interactive text-to-venue screen solutions, live contests and music content sales for over 200 live events. "Hurricane brings Mozes incredible expertise with live concert mobile experiences for some of the biggest names in music," said Mozes CEO Dorrian Porter in a prepared statement. "That expertise combined with our platform further enables Mozes to tie the web, the cell phone and live events together in a way that is meaningful to music fans and connects them to what they love."
For more on the Mozes/Hurricane deal:
- read this release [1]
Related article:
Mozes [2] inks marketing deal with Universal Motown
Links:
[1] http://www.fiercewireless.com/press-releases/mozes-inc-acquires-nashville-based-hurricane-interactive-promotions
[2] http://www.fiercemobilecontent.com/story/mozes-inks-marketing-deal-with-universal-motown/2007-03-26