The Mobile Marketing Association announced the addition of 33 new members, bringing the non-profit trade group's global membership to nearly 600 member companies, a growth rate in excess of 350 percent over the past two years. New additions include O2, Myxer, Iamota, Immersion and MGM Grand. "Our MMA membership continues to proactively and collaboratively drive the adoption of the mobile channel world-wide," said MMA president Laura Marriott in a prepared statement. "The MMA and its members have spent the last few years laying a solid foundation for growth and we look forward to making 2008 the year for mobile marketing globally. We are particularly excited about our launch in Latin America and look forward to bringing our experiences in the creation of a sustainable channel for mobile marketing to our newest region."
For more on the MMA's membership growth:
- read this release [1]
Related articles:
MMA [2]: Western Europe primed for mobile marketing
MMA [3] updates Consumer Best Practices
MMA [4] and dotMobi sign alliance
MMA [5] goes international
Links:
[1] http://www.fiercewireless.com/press-releases/mobile-marketing-association-membership-reaches-new-heights
[2] http://www.fiercemobilecontent.com/story/mma-western-europe-primed-mobile-marketing/2008-01-15
[3] http://www.fiercemobilecontent.com/story/mma-updates-consumer-best-practices/2007-12-11?utm_medium=rss&utm_source=rss
[4] http://www.fiercemobilecontent.com/story/mma-and-dotmobi-sign-alliance/2007-06-21
[5] http://www.fiercemobilecontent.com/story/mma-goes-international/2007-04-26