More than 2.6 billion mobile ticket transactions totaling almost $87 billion will be delivered to 208 million mobile users by 2011, according to a new report released by market analysis firm Juniper Research. According to Juniper, mobile ticketing is primed for major growth in the next several years, with operator trials now evolving into commercial services; the report says ticket issuers like Ticketmaster, British Airways and Tickets.com are seizing on benefits including reduced cost, more effective security against fraud and an improved environmental footprint thanks to a reduction in paper. Juniper adds that mobile barcode technology will be complemented by the emergence of Near Field Communications tech, particularly within the transportation ticketing sector, and predicts NFC will start to gain traction in 2009.
For more on the Juniper mobile ticketing forecast:
- read this release [1]
Related articles:
Ticketmaster [2] goes mobile
San Francisco launches m-wallet [3] commuter trial
Links:
[1] http://www.fiercewireless.com/press-releases/mobile-ticketing-goes-mainstream-over-2-6-billion-mobile-tickets-set-be-delivered-201
[2] http://www.fiercemobilecontent.com/story/ticketmaster-goes-mobile/2007-11-30
[3] http://www.fiercemobilecontent.com/story/san-francisco-launches-m-wallet-commuter-trial/2008-01-30