Mobile multimedia products and technologies provider NextWave Wireless announced the launch of MXtv, a mobile multicast and broadcast technology promising WiMAX operators the tools to offer services including mobile TV, interactive media services and digital audio without investing in new spectrum or additional radio access network equipment. According to NextWave, MXtv is based on macro-diversity technology and is completely compatible with the current 802.16e standard--the solution supports 30 fps QVGA and WQVGA content, and provides up to 45 high-quality mobile TV channels in 10 MHz with channel-switching times under two seconds. NextWave added the technology offers operators the flexibility to dynamically allocate spectrum based on content availability, time-of-day requirements, user demand and the availability of 'must see' live events. Operators can additionally offer program guides, on-device stored content and user-specific content.
Next-generation networking provider Huawei has already committed to delivering MXtv technology in its end-to-end WiMAX network solution, and MXtv is also a standard feature in NextWave's own WiMAX infrastructure product line. "With more high-quality broadcast channels on a per-MHz-basis along with the shared use of standard network equipment and already dedicated spectrum, MXtv's wide range of applications completely transforms the economics of WiMAX for operators worldwide," said NextWave CEO Allen Salmasi in a prepared statement. "MXtv enables WiMAX operators to profitably deliver exciting mobile multimedia services such as mobile TV, digital radio and other types of cutting-edge multicast services including user-generated, shared video content. In addition, MXtv will provide WiMAX operators a unique opportunity to generate significant incremental revenue by delivering relevant and highly-targeted interactive advertising to customers while maintaining control over the nature and extent of content delivered over their network."
For more on MXtv:
- read this release [1]
Related articles:
NextWave [2] pushes mobile WiMAX handset reference design
NextWave [3], Huawei trial mobile WiMAX
Links:
[1] http://www.fiercewireless.com/press-releases/nextwave-wireless-announces-mxtv-breakthrough-mobile-tv-and-advertising-platform-wima
[2] http://www.fiercebroadbandwireless.com/story/nextwave-pushes-mobile-wimax-handset-reference-design/2008-02-14
[3] http://www.fiercewireless.com/story/nextwave-huawei-trial-mobile-wimax/2007-09-27