Mobile technology and applications developer ROK Entertainment Group announced it has acquired a 51% controlling interest in Finnish mobile and web applications development firm Geniem. Focusing on branded mobile and web applications for media, brands and carriers, Geniem boasts more than 15 million on-device portal mobile installations as well as mobile marketing partnerships with the likes of ABC, SonyBMG, Pepsi and Volvo. Geniem also targets operators with a newly-launched, white-label mobile social network product. "This acquisition marks another milestone in the development of ROK as it augments our existing mobile products portfolio by placing us in the forefront of on-device portals, Bluetooth technologies and social media via mobile and web applications," said ROK CEO Laurence Alexander in a prepared statement. "Geniem's technology is ideally positioned to power the new generation of enhanced mobile media services."
For more on the ROK/Geniem deal:
- read this release [1]
Related articles:
ROK Entertainment [2] acquires Fun Little Movies
ROK Entertainment [3] teams with Nokia for mobile TV
ROK [4] introduces free TV service
ROK [5] acquires Blubox Software
Links:
[1] http://www.fiercewireless.com/press-releases/rok-acquires-mobile-applications-developer-geniem
[2] http://www.fiercemobilecontent.com/story/rok-entertainment-acquires-fun-little-movies/2007-11-21
[3] http://www.fiercemobilecontent.com/story/rok-entertainment-teams-nokia-mobile-tv/2007-07-13
[4] http://www.fiercemobilecontent.com/story/rok-bows-free-tv-service/2006-10-13
[5] http://www.fiercemobilecontent.com/story/rok-acquires-blubox-software/2007-06-25