Operator O2 UK announced an agreement to launch digital music service provider Napster's mobile music service. Network services provider Ericsson will assume systems integration, operations, maintenance and content management responsibilities for the Napster Mobile service, which promises O2's British subscribers a catalog of 5 million tracks optimized for playback on their mobile handsets and PCs. In addition to standard features like content searching, browsing and previews, Napster Mobile boasts advanced features including a recommendation engine based on individual consumer tastes as well as dual delivery, which transmits a copy of the content purchased on the handset to the subscriber's PC. O2 Ireland first added the Napster Mobile service in 2006.
For more on the O2/Napster Mobile deal:
- read this release [1]
Related articles:
AT&T turns up Napster Mobile [2]
Napster Mobile [3] goes live on KDDI
Napster [4], Tower Records team for DoCoMo channel
Links:
[1] http://www.fiercewireless.com/press-releases/ericsson-brings-napster-mobile-o2-uk
[2] http://www.fiercemobilecontent.com/story/t-turns-napster-mobile/2007-10-22
[3] http://www.fiercemobilecontent.com/story/napster-mobile-goes-live-on-kddi/2007-01-26
[4] http://www.fiercemobilecontent.com/story/napster-tower-records-team-docomo-channel/2007-12-05