iPhone traffic flattened a bit during February, according to mobile advertising marketplace AdMob's monthly Mobile Metrics Report. The report, based on mobile browser data acquired via each advertising request received by AdMob during the month, states Research In Motion's BlackBerry 8100 dominated February smartphone usage, generating 34 percent of worldwide traffic; Nokia's smartphones followed at 29 percent, with Motorola smartphones accounting for just 1 percent. AdMob credits the iPhone traffic plateau to the theory that consumers use new devices more actively in January, but taper off during the months that follow.
The Mobile Metrics Report additionally tracks differences between international markets: While the BlackBerry continues to lead U.S. mobile traffic at 39 percent, Nokia dominates overseas, claiming 89 percent market share in India and South Africa, 86 percent in Indonesia and 67 percent in the U.K. The Motorola KRZR remains the top device in the U.S., with the SonyEriccson K800i on top in the U.K.
For more on AdMob's latest Mobile Metrics Report:
- read this release [1]
Related articles:
AdMob [2], Unicast partner on mobile advertising
AdMob [3] debuts ad platform for Facebook Mobile
AdMob [4] plugs in to mobile blogging
Links:
[1] http://www.fiercewireless.com/press-releases/admob-s-february-2008-mobile-metrics-report-reveals-new-stats-smartphone-market-share
[2] http://www.fiercemobilecontent.com/story/admob-unicast-partner-on-mobile-advertising/2008-02-26?utm_medium=rss&utm_source=rss
[3] http://www.fiercemobilecontent.com/story/admob-debuts-ad-platform-facebook-mobile/2007-11-02
[4] http://www.fiercemobilecontent.com/story/admob-plugs-in-to-mobile-blogging/2007-04-26