Cross-platform mobile advertising firm Millennial Media announced an agreement with Verizon Wireless to add the bulk of the operator's mobile advertising inventory to its two networks, MBrand (for targeted audiences across premium content) and Decktrade (for performance-driven campaigns). Per terms of the deal, Millennial Media will deliver targeted campaigns to Verizon mobile web users, promising a variety of advertisers and offers.
Related articles:
Millennial Media [1] scores $15 million in Series B
Millennial [2] expands mobile ad offering
Links:
[1] http://www.fiercemobilecontent.com/story/millennial-media-scores-15-million-series-b/2007-11-06
[2] http://www.fiercemobilecontent.com/story/millennial-expands-mobile-ad-offering/2007-03-26