Automotive retail-centric mobile marketing firm Gumiyo announced a partnership with vehicle inventory management and marketing solutions provider HomeNet to create a single-click mobile web marketing service for auto dealers. The service, built on Gumiyo's mobile marketing platform, extends HomeNet's Inventory Online Marketing Suite to mobile phones, offering consumers on-demand mobile access to a dealership's inventory listings, vehicle photos and Carfax reports. HomeNet's goText solution automatically formats, optimizes and syncs a dealer's on-lot inventory for the mobile web, additionally connecting dealers and buyers via SMS.
For more on the Gumiyo/HomeNet deal:
- read this release [1]
Links:
[1] http://www.fiercewireless.com/press-releases/gumiyo-partners-homenet-bring-new-mobile-web-marketing-solution-auto-dealers