Mobile marketing firm HipCricket launched a Hispanic-themed mobile marketing effort spanning a series of Latino-targeted media properties including Spanish-language broadcasters Bustos Media and Lotus Radio. According to HipCricket, the Hispanic Mobile Marketing Network promises brand marketers highly specialized and interactive mobile marketing programs delivered directly to the $860 billion Hispanic consumer demographic. The network is entirely permission-based, and all messages are customized based on consumer preferences and needs. HipCricket will also assist firms with mobile messaging and marketing campaigns and aid them in building station loyalty clubs to provide special offers to opt-in members.
A recent Mobile Marketing Association study reports 32 percent of Hispanic consumers are moderately or highly receptive to mobile marketing messages, with more than half of Hispanics regularly using text messaging. "The Hispanic market represents an unprecedented opportunity for broadcasters and brands because of its large and growing population, enormous purchasing power and great consumer loyalty," said HipCricket CEO Ivan Braiker in a prepared statement. "Hispanics are also among the earliest and fastest adopters of mobile technology, so the ultimate way to meaningfully engage with this community is through mobile marketing. The Hispanic Mobile Marketing Network gives brands and broadcasters a premier solution that facilitates real-time, measurable, one-to-one relationships with Hispanic customers."
For more on the Hispanic Mobile Marketing Network:
- read this release [1]
Related article:
HipCricket [2], Trump encourage SMS marketing
Links:
[1] http://www.fiercewireless.com/press-releases/hipcricket-launches-first-ever-comprehensive-hispanic-mobile-marketing-network
[2] http://www.fiercemobilecontent.com/story/hipcricket-trump-encourage-sms-marketing/2006-03-07