Real-time, cross-channel mobile advertising firm Media Layers and mobile video and audio delivery services provider uVuMobile announced a joint mobile advertising effort. uVuMobile will employ Media Layers' end-to-end SMART advertising management solution to provide customers with targeted video and audio on- and off-portal mobile ad campaigns--brands may place ads before, during or after selected content, either as an overlay or split-video image. "Mobile Advertising is essential for the establishment of sustainable business models that enable rich-media mobile content to reach mass market usage," said uVuMobile CEO Bill Loughman in a prepared statement. "Utilizing SMART's real-time approach, users are targeted with ads that are relevant and valuable to them, which translates into the highest satisfaction and response rates. For the advertisers and service providers, this means superior ROI and maximum revenues, respectively."
For more on the Media Layers/uVuMobile deal:
- read this release [1]
Related articles:
Forecast: Search will drive mobile ad [2] revenues
Mobile ad [3] spending to surpass $1 billion in 2008
Mobile advertising [4] recall and response rising
Links:
[1] http://www.fiercewireless.com/press-releases/media-layers-and-uvumobile-notch-mobile-advertising-market-joint-solution-advertising
[2] http://www.fiercemobilecontent.com/story/forecast-search-will-drive-mobile-ad-revenues/2008-04-16
[3] http://www.fiercemobilecontent.com/story/mobile-ad-spending-to-surpass-1-billion-in-2008/2008-04-15
[4] http://www.fiercemobilecontent.com/story/mobile-advertising-recall-and-response-rising/2008-03-05