The Walt Disney Internet Group's mDisney mobile content division and the Radio Disney broadcast network announced the launch of a new Radio Disney mobile website and texting program targeting tween listeners. The Radio Disney mobile site includes real-time, on-air content and lists of the last 10 songs played and local Radio Disney affiliates--users may also send shout-outs, request songs, view the network's current Top 30 playlist and participate in polls. According to Radio Disney, 40 percent of U.S. tweens now have mobile phones.
For more on the Radio Disney mobile website:
- read this release [1]
Related articles:
Disney [2] debuts ad-supported mobile portal
Disney [3] expands European mobile gaming efforts
Disney [4] signs on with Softbank for Japanese MVNO
Walt Disney [5] to launch MVNO in U.K.
Links:
[1] http://www.fiercewireless.com/press-releases/radio-disney-and-mdisney-launch-suite-mobile-offerings
[2] http://www.fiercemobilecontent.com/story/disney-debuts-ad-supported-mobile-portal/2008-02-14
[3] http://www.fiercemobilecontent.com/story/disney-expands-european-mobile-gaming-effort/2007-11-20
[4] http://www.fiercemobilecontent.com/story/disney-signs-softbank-japanese-mvno/2007-11-12?utm_medium=rss&utm_source=rss
[5] http://www.fiercemobilecontent.com/story/walt-disney-to-launch-mvno-in-u-k/2006-04-27