Digital marketing technology and services provider DoubleClick announced its DoubleClick Mobile advertising delivery system is integrating with mobile ad networks including AdMob, Google's AdSense and Millennial Media's MBrand and Decktrade in an effort to enable mobile publishers to fill more of their available inventory. According to DoubleClick, publishers can employ the DoubleClick Mobile system to sell mobile display inventory indirectly without sacrificing direct sales, promising automated access to one or more mobile ad networks as well as accurate views of what inventory is available to sell, what has been sold directly and what was already filled by ad networks. DoubleClick Mobile is part of the DoubleClick Revenue Center, which offers media sellers a single location to manage their display campaigns across emerging media platforms.
For more on DoubleClick Mobile:
- read this release [1]
Related articles:
Forecast: Mobile ad [2] revs to reach $2.79B by 2012
Forecast: Search will drive mobile ad [3] revenues
Mobile ad [4] spending to surpass $1 billion in 2008
Mobile advertising [5] recall and response rising
Links:
[1] http://www.fiercewireless.com/press-releases/doubleclick-mobile-integrates-mobile-ad-networks
[2] http://www.fiercemobilecontent.com/story/forecast-mobile-ad-revs-to-reach-2.79b-by-2012/2008-04-29
[3] http://www.fiercemobilecontent.com/story/forecast-search-will-drive-mobile-ad-revenues/2008-04-16
[4] http://www.fiercemobilecontent.com/story/mobile-ad-spending-to-surpass-1-billion-in-2008/2008-04-15
[5] http://www.fiercemobilecontent.com/story/mobile-advertising-recall-and-response-rising/2008-03-05