Virgin Mobile USA announced a deal with Burger King and Warner Music Group to introduce the fast-food giant's BK Value Menu concept to the mobile platform, offering subscribers a selection of ringtones for $1.00 each. The ad-supported Virgin Mobile Ringtone Value Menu initiative enables the MVNO's customers to purchase value-priced ringtones from WMG acts including Buckcherry, Casa De Leones and Danity Kane via the VirginXL WAP deck or online--Burger King will support the promotion by sponsoring WAP banner ads and mailing SMS blasts to Virgin consumers.
For more on the Virgin Mobile Ringtone Value Menu:
- read this release [1]
Related articles:
Virgin Mobile USA [2] teams with Limbo
Virgin Mobile USA [3]: Ringbacks on the rise
Mobliss cooks up gaming deal with Burger King [4]
Links:
[1] http://www.fiercewireless.com/press-releases/virgin-mobile-usa-and-burger-king-corp-offer-customers-hottest-ringtones-warner-mus-0
[2] http://www.fiercemobilecontent.com/story/virgin-mobile-usa-teams-with-limbo/2008-04-09
[3] http://www.fiercemobilecontent.com/story/virgin-mobile-usa-ringbacks-on-the-rise/2008-02-19
[4] http://www.fiercemobilecontent.com/story/mobliss-cooks-gaming-deal-burger-king/2007-10-05