Sprint announced a partnership with Google that promises to more deeply integrate the web services giant's applications into the mobile user experience. Per terms of the agreement, Google becomes Sprint's default mobile search provider--a search box enabling one-click access to Google search will also debut on select new devices shipping later this year. New Sprint handsets and some existing smartphones will also feature the Google Maps for Mobile application, with location-enabled search and maps also on tap. In addition, Sprint will enable more efficient mobile access to Google-owned user-generated video site YouTube. The two firms said new mobile experiences and applications will follow.
Today's announcement is by no means the only headline pairing Sprint and Google. The operator is teaming with Clearwire on a $12 billion nationwide mobile WiMAX network backed by $3.2 billion in investments from Google as well as Comcast, Time Warner Cable, Intel and Bright House Networks. Beyond giving embattled Sprint a huge boost in its battle with rivals AT&T and Verizon Wireless, the deal promises Google and the two cable operators significant input in determining the direction of mobile web access.
For more on the Sprint/Google deal:
- read this release [1]
Related articles:
Deutsche Telekom pondering Sprint [2] takeover
Sprint [3] upgrades mobile web browsing
Supergirl flies onto Sprint [4] handsets
MySpace Mobile launches on Sprint [5]
Links:
[1] http://www.fiercewireless.com/press-releases/sprint-and-google-expand-relationship-enable-richer-mobile-experience-and-more-choice
[2] http://www.fiercemobilecontent.com/story/deutsche-telekom-pondering-sprint-nextel-takeover/2008-05-05
[3] http://www.fiercemobilecontent.com/story/sprint-upgrades-mobile-web-browsing/2008-03-19
[4] http://www.fiercemobilecontent.com/story/supergirl-flies-onto-sprint-handsets/2008-04-07
[5] http://www.fiercemobilecontent.com/story/myspace-mobile-launches-on-sprint/2008-03-20