Broadcast giant NBC Universal announced the launch of Women@NBCU, a multi-platform media effort targeting female consumers. Spanning NBC Universal brands including Bravo, Oxygen and iVillage as well as female-skewing NBC network programming including Today, The Biggest Loser and Lipstick Jungle, Women@NBCU promises advertisers an integrated, targeted platform across broadcast and cable television, the web and mobile. According to NBC Universal, women control 80 percent of all consumer purchasing across every brand category, with 75 percent of women influence the purchasing decisions of friends and family via product recommendations.
For more on Women@NBCU [1]:
- read this release [2]
Related articles:
NBC [3] CEO: Mobile content 'not that important'
SinglePoint to power NBC Universal [4]'s mobile efforts
NBC [5], MobiTV ink on-demand deal
Alltel inks deal with NBC Universal [6]
Links:
[1] mailto:Women@NBCU
[2] http://www.fiercewireless.com/press-releases/nbc-universal-launches-women-nbcu
[3] http://www.fiercemobilecontent.com/story/nbc-ceo-mobile-content-not-important/2008-01-29
[4] http://www.fiercemobilecontent.com/story/singlepoint-power-nbc-universal-mobile-efforts/2007-10-29
[5] http://www.fiercemobilecontent.com/story/nbc-mobitv-ink-on-demand-deal/2007-03-14?utm_source=related&utm_medium=internal
[6] http://www.fiercemobilecontent.com/story/alltel-inks-deal-nbc-universal/2007-07-17?utm_medium=rss&utm_source=rss