Almost a year after Amp'd Mobile filed [1] for Chapter 11 bankruptcy protection, the failed MVNO's founder and CEO Peter Adderton is resurfacing at the helm of digital media firm Agency 3.0, a multi-platform strategic content developer and marketing venture backed by entertainment representation giant the William Morris Agency. Agency 3.0 promises to work with content providers, advertisers and brands to design, implement and monetize digital media efforts, and will work alongside WMA's Consulting and Digital Groups to identify potential projects and opportunities. Adderton will serve as Agency 3.0's CEO and lead the company's mobile practice.
For more on Agency 3.0:
- read this release [2]
Links:
[1] http://www.fiercemobilecontent.com/story/amp-d-mobile-files-for-chapter-11/2007-06-04
[2] http://www.fiercewireless.com/press-releases/william-morris-agency-peter-adderton-creative-team-launch-agency-3-0