Americans view 3 hours of mobile video per month

Despite a prolonged writers' strike that essentially voided the 2007-08 prime-time season, Americans are watching more television than ever according to a study released by global information firm The Nielsen Company, which also reports small but steady growth in mobile video viewing patterns. Nielsen says the average American now views 127 hours, 15 minutes of television programming per month (up from 121 hours, 48 minutes in 2007) while also increasing their Internet time to 26 hours, 26 minutes per month, up 9 percent over the previous year. While Americans spend 2 hours, 19 minutes per month viewing video online, they now spend 3 hours, 15 minutes per month watching video content on mobile devices. Nielsen adds that as of the first quarter of 2008, 91 million Americans (roughly 36 percent of all U.S. mobile phone subscribers) now own a video-capable phone. Teens ages 13 to 17 are the most avid mobile video consumers, watching 5 hours, 25 minutes per month--adults ages 25 to 34 screen 3 hours, 36 minutes of mobile video per month, but adults ages 55 to 64 view just 2 hours, 10 minutes a month.

For more on the Nielsen study:
- read this release [1]

Related articles:
Study: Few users spending on mobile video [2]
Study: Mobile will lead digital content [3] investment