Sports media giant ESPN and Qualcomm's mobile broadcast unit MediaFLO USA announced an agreement to air a series of live NASCAR auto racing events throughout the month of August via ESPN Mobile TV. The network will broadcast live race coverage of the NASCAR Nationwide Series alongside six Sprint Cup Series races, highlighted by the Centurion Boats at the Glen on Aug. 10, the 3M Performance 400 on Aug. 17, the Sharpie 500 on Aug. 23 and the Pepsi 500 on Aug. 31.
For more on ESPN Mobile TV's NASCAR coverage:
- read this release [1]
Related articles:
ESPN [2], MediaFLO team for mobile X Games channel
ESPN [3] averages 2 million mobile users during U.S. Open
Links:
[1] http://www.fiercewireless.com/press-releases/mediaflo-usa-and-espn-mobile-tv-bring-thrill-live-nascar-racing-t-and-verizon-wirel-0
[2] http://www.fiercemobilecontent.com/story/espn-mediaflo-team-mobile-x-games-channel/2008-07-16
[3] http://www.fiercemobilecontent.com/story/espn-averages-2-million-mobile-users-during-u-s-open/2008-06-18