The 2008 NCAA college football campaign officially kicked Thursday night, and in time for the new season AT&T is again launching its AT&T All-America Player of the Week promotion, which enables fans to vote via text message on outstanding individual gridiron performances. Each week, a panel of ESPN experts will choose four finalists based on their performance the previous week--the results of the viewer poll are at 9:00 a.m. ET each Sunday on ESPN's SportsCenter. AT&T will also reintroduce its NCAA Football Portal, which features mobile video highlights and photos spotlighting each week's candidates--subscribers may also track their favorite teams or view the mobile video series Confessions of a College Football Junkie, which stars ESPN personalities Chris Fowler and Kirk Herbstreit.
For more on AT&T's college football efforts:
- read this release [1]
Related articles:
Sony to launch feature films channel via AT&T [2]
AT&T [3] trumpets American Idol mobile video clips
Links:
[1] http://www.fiercewireless.com/press-releases/t-kicks-2008-all-america-player-week-college-football-program
[2] http://www.fiercemobilecontent.com/story/sony-to-launch-feature-films-channel-via-att/2008-03-31
[3] http://www.fiercemobilecontent.com/story/att-trumpets-american-idol-mobile-video-clips/2007-01-30