AT&T announced a multi-platform agreement with Universal Motown Records to promote rapper Nelly's upcoming fifth album Brass Knuckles via exclusive content available across the mobile, PC and television screens. Beginning today, AT&T will launch exclusive ringtones spotlighting the complete Brass Knuckles track listing--in addition, the operator and Napster Mobile will release four full-track mobile downloads featuring the cuts "Party People" (featuring Fergie), "Body on Me" (featuring Akon and Ashanti), "Stepped on My J'z" (featuring JD) and "Warrior" (featuring Frank Stallone--no, not really). On Sept. 17, AT&T will also air an exclusive Nelly live gig via its blue room online portal--select performances and interviews will later be made available on mobile. Brass Knuckles hits retail September 16.
For more on the AT&T/Nelly deal:
- read this release [1]
Related articles:
AT&T [2] debuts Olympics-themed mobile music
AT&T [3] launches Vans Warped Tour mobile apps
Links:
[1] http://www.fiercewireless.com/press-releases/t-helps-launch-nellys-brass-knuckles-album-exclusive-content-tv-pc-and-wireless-dev-0
[2] http://www.fiercemobilecontent.com/story/t-debuts-olympics-themed-mobile-music/2008-07-08
[3] http://www.fiercemobilecontent.com/story/t-launches-vans-warped-tour-mobile-apps/2008-06-20?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FMC0