AT&T announced an agreement with Yahoo to integrate the web services giant's oneSearch mobile search solution into its MEdia Net portal, positioning the Yahoo service as its on-deck default search engine. oneSearch promises AT&T subscribers access to news, financial updates, weather conditions and related web content, delivering results intuitively grouped around the user's query intent--e.g., a user searching for a sports team will receive scores, schedules, player updates and a link to the franchise's website. oneSearch will also display relevant ringtones, wallpapers, games and other MEdia Mall content within search results. Earlier this year, AT&T and Yahoo announced [1] a multi-year deal to create new ad-based revenue opportunities via mobile handsets and PCs.
For more on the AT&T/Yahoo deal:
- read this release [2]
Related articles:
T-Mobile UK inks advertising deal with Yahoo [3]
Yahoo [4]'s Panama ad platform going mobile
Links:
[1] http://www.fiercemobilecontent.com/story/t-yahoo-ink-advertising-deal/2008-01-30
[2] http://www.fiercewireless.com/press-releases/t-launches-yahoo-onesearch-default-mobile-search-engine-t-media-net
[3] http://www.fiercemobilecontent.com/story/t-mobile-uk-inks-advertising-deal-yahoo/2008-01-17
[4] http://www.fiercemobilecontent.com/story/yahoos-panama-ad-platform-going-mobile/2007-12-21?utm_medium=rss&utm_source=rss