The Wireless World Forum says the $1.6 billion mobile gaming industry is starting to slow down because the sector has yet to focus on target audiences beyond young-male core gamers. The Forum suggests middle-aged females as the next big growth area. The group even suggests that female mobile gamers will outnumber males for the first time this year.
For more on The Wireless World Forum's mobile gaming predictions:
- see this press release [1]
ALSO: Another study from the Wireless World Forum advises the sector to move from "content is king" to "customer is king" and also to move away from mobile content as "media snacks." Release [2]
PLUS: Yet another study from the group that came from a panel of more than 20 senior mobile game executives, came up with the surprisingly dry mantra for successful mobile games: "Casual games built on positive consumer experience and community." Release [3]
Links:
[1] http://www.prleap.com/pr/34331/
[2] http://www.prleap.com/pr/34330/
[3] http://www.prleap.com/pr/34329/