Footwear and clothing manufacturer Timberland has agreed to reimburse consumers for unauthorized text messages advertising its products. Timberland and e-commerce provider GSI will pay $7 million to settle a class-action lawsuit alleging the firms with violating the U.S. Telephone Consumer Protection Act--according to KamberEdelson LLC, one of the law firms that helped bring the suit, the settlement is earmarked for a cash fund to reimburse mobile subscribers who received the text ads.
A website [1] has been established to offer consumers more information on the settlement as well as details on applying for a reimbursement. Both Timberland and GSI deny any wrongdoing, blaming the unsolicited texts on a third-party firm that failed to secure consumer consent for the messaging campaign.
For more on the Timberland settlement:
- read this InfoWorld article [2]
Related articles:
Mobile content billing lawsuits settled [3]
AT&T settles [4] over third-party content charges
Links:
[1] http://www.timberlandtextsettlement.com/
[2] http://www.infoworld.com/article/08/09/22/Timberland_pays_out_to_settle_text_spam_lawsuit_1.html?source=rss&url=http://www.infoworld.com/article/08/09/22/Timberland_pays_out_to_settle_text_spam_lawsuit_1.html
[3] http://www.fiercemobilecontent.com/story/mobile-content-billing-lawsuits-settled/2008-08-14
[4] http://www.fiercemobilecontent.com/story/t-settles-over-third-party-content-charges/2008-06-03