Mobile video services provider Transpera announced a partnership with Ford Motor Co. to launch a new mobile video advertising campaign touting the automaker's new 2009 Lincoln MKS. The campaign, which will run across the Transpera mobile content network from October 6 through December 15, will feature a combination of ad units including pre-roll video, display banner placements and proprietary overlays served via the Transpera Ad Platform. According to Transpera, the Lincoln MKS campaign will specifically target the mobile platform's technology-savvy audience.
For more on the Transpera/Ford campaign:
- read this release [1]
Related articles:
Alltel teams with Transpera [2] for social video app
Forecast: Mobile ad [3] revenues to top $1.89B by 2012
Links:
[1] http://www.fiercemobilecontent.com/story/google-touts-platform-wide-android-search-integration/2008-10-02
[2] http://www.fiercemobilecontent.com/story/alltel-premieres-social-video-app/2008-03-26
[3] http://www.fiercemobilecontent.com/story/forecast-mobile-ad-revenues-top-1-89b-2012/2008-09-15