Keynote Systems conducted a user satisfaction study on certain mobile Web sites being accessed via the iPhone and found that when asked to find a news story, read an article and search for a story on a specific topic, many iPhone users reported low satisfaction with the Web-surfing usability of the sites.
The study tracked 75 iPhone users and used the Keynote WebEffective measurement product to measure the results. WebEffective is a software product that offers insight into a mobile Web site's effectiveness and performance.
The study found satisfaction rates were low for both Yahoo! (51 percent) and Fox News (64 percent) mobile Web sites; less than half the users found these sites appealing. The Keynote study also found only four percent of users accessed the advertisements on the site and only 25 percent noticed the ads but didn't click through.
For more:
- See this article [1]
Related article:
Keynote Systems [2] unveils mobile web index
Links:
[1] http://iphone.tmcnet.com/topics/iphone/articles/42428-keynote-webeffective-study-claims-iphone-users-frustrated-with.htm
[2] http://www.fiercemobilecontent.com/story/keynote-systems-unveils-mobile-web-index/2007-11-15