To the surprise of absolutely no one, 74 percent of red-blooded men ages 18 to 34 would rather have sex than surf the Internet, according to a new study released by online entertainment community Break Media. That being said, the demographic in question still spends close to 22 hours online each week, looks to the Internet for entertainment and prefers to spend time surfing the web rather than watching TV, with 69 percent of respondents stating they can't live without the Internet, compared to just 31 percent for television. Break Media additionally reports that 63 percent of men ages 18 to 34 own a smartphone, and one in four now connect to the web via mobile device.
For more on the Break Media survey:
- read this MarketingVOX article [1]
Related articles:
Study: Men dominate mobile web [2] browsing 9 to 1
Mobile web [3] usage grows nearly 30 percent in Q2
Links:
[1] http://www.marketingvox.com/men-value-internet-over-tv-but-sex-trumps-internet-041467/
[2] http://www.fiercemobilecontent.com/story/study-men-dominate-mobile-web-browsing-9-1/2008-06-19
[3] http://www.fiercemobilecontent.com/story/mobile-web-usage-grows-nearly-30-q2/2008-09-04