Sony Ericsson will promote its partnership with the upcoming James Bond film Quantum of Solace by teaming with advertising and marketing agency Iris Digital to launch a multi-platform campaign spotlighting the handset maker's C902 Titanium Silver Cyber-shot, used by special agent 007 throughout the movie. The "I [SE] Bond. James Bond" campaign will feature Directive C902, a rich content microsite boasting an interactive film that tests players' spy skills across a series of missions, each showcasing the phone's features and functions--when a mission is completed, a code will unlock an exclusive mobile application and grant access to the next level of the game. The Sony Ericsson microsite will also boast a series of related Bond-themed applications, including a wireless spy cam, a fingerprint scanner, an X-ray viewer and a universal detector.
For more on the Sony Ericsson campaign:
- read this Utalkmarketing.com article [1]
Related articles:
Sony Ericsson [2] stirred, not shaken by 007 phone
Sony Ericsson [3] confirms PlayNow plus music service
Links:
[1] http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=12083&Title=Sony_Ericsson_unveils_Quantum_of_Solace_campaign
[2] http://www.fiercemobilecontent.com/story/sony-ericsson-stirred-not-shaken-007-phone/2008-08-04
[3] http://www.fiercemobilecontent.com/story/sony-ericsson-confirms-playnow-plus-music-service/2008-09-24