On-portal mobile gambling will grow to more than $27.5 billion by 2013 according to a new forecast issued by market analysis firm Juniper Research, which credits the increase to a dramatic shift in operator attitudes towards mobile wagering, handset UI improvements and legislative changes allowing for more markets to introduce remote betting. Juniper notes that while EU intervention is influencing liberalization of European gambling markets, there remains little if any progress in the U.S. market, where remote gambling services are still prohibited. Juniper anticipates U.S. commercial wagering deployments will not arrive until 2010 at the very earliest.
Sports betting will comprise the majority of annual mobile wagers over the next five years, although mobile lottery services--which are increasingly popular in key Latin American and Asian markets--will achieve the highest adoption level, attracting close to 400 million worldwide users by the end of 2013. Juniper forecasts that global gross win from mobile gambling services will increase from just under $192 million in 2008 to $3.4 billion by 2013--Western Europe will remain the largest regional market moving forward.
For more on the Juniper forecast:
- read this release [1]
Links:
[1] http://www.fiercewireless.com/press-releases/portal-betting-push-mobile-gambling-wagers-27-5-billion-2013-according-juniper-resear