Amdocs acquires ChangingWorlds for $60 million

Customer experience systems provider Amdocs announced it will acquire mobile personalization and intelligent portal solutions provider ChangingWorlds for $60 million in cash. ChangingWorlds' solutions for personalized mobile content discovery enable operator partners to improve mobile portal navigation, mobile search, mobile advertising, and content recommendations both on and off- deck--more than 45 mobile operators worldwide (including Sprint, Vodafone Global, the O2 Group, T-Mobile and TeliaSonera) have launched the firm's ClixSmart Personalization and Mobile Internet Platform solution.

According to Amdocs, its CES portfolio will combine with ChangingWorlds' technology to enable subscribers to more efficiently acquire relevant information based on services they use most, simplifying mobile Internet navigation and reducing the time they spend searching for content. Amdocs adds it intends to expand its technology across all three screens in an effort to personalize the customer experience at multiple touch points. Amdocs--which serves customers in more than 50 countries around the world--expects the ChangingWorlds acquisition to close prior to year's end.

For more on the Amdocs/ChangingWorlds deal:
- read this release [1]

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