Sprint adds sniff friend-finder app

Mobile location technology provider Useful Networks announced its sniff social networking application is now available in the U.S. via Sprint. sniff (Social Network Integrated Friend Finder)--named one of FierceMobileContent's Five Mobile Social Services You Should Get to Know [1] earlier this year--is a permission-based mobile application enabling consumers to locate contacts in real-time, anytime and anywhere, via SMS or on Facebook. In addition to providing users with a detailed map view of their friends' current whereabouts, the sniff app emphasizes privacy--all behavior is governed by principles of notice and consent, guaranteeing users remain in complete control of who can locate them and when. Registration is free, although Sprint subscribers are charged $0.25 for all successful "sniffs." Useful Networks adds it will offer a sniff API for developers who wish to incorporate friend-finder functionality into existing social networking or community services.

For more on sniff's U.S. launch:
- read this release [2]

Related articles:
Useful Networks [3] debuts Snolocator
Sprint [4] intros ScanLife mobile marketing app