If scantily clad supermodels can't galvanize mobile TV adoption, then what will? Qualcomm's MediaFLO USA broadcast subsidiary and CBS Mobile announced an agreement with women's beauty and lingerie retailer Victoria's Secret to launch Victoria's Secret TV, a dedicated, 24/7 mobile channel promising viewers an all-access pass to the 2008 Victoria's Secret Fashion Show, airing Dec. 3 at 10 p.m. EST/PST. In the weeks leading up to the event, the Victoria's Secret TV mobile channel will focus on pre-show coverage, providing behind-the-scenes access to all the planning and prepping--following the fashion showcase, the channel will feature post-show coverage through Jan. 2. FLO TV is available to subscribers under the AT&T Mobile TV and Verizon Wireless V CAST Mobile TV brands.
For more on Victoria's Secret TV:
- read this release [1]
Related articles:
MediaFLO USA [2] to expand to new handsets in Q4
MediaFLO USA [3] touts fall programming lineup
Links:
[1] http://www.fiercewireless.com/press-releases/mediaflo-usa-cbs-mobile-and-victorias-secret-unveil-victorias-secret-tv-new-channel-o
[2] http://www.fiercewireless.com/ctialive/story/mediaflo-usa-expand-new-handsets-q4/2008-09-09
[3] http://www.fiercemobilecontent.com/story/mediaflo-usa-touts-fall-programming-lineup/2008-10-09