Mobile marketing and technology provider Gumiyo announced the debut of new online tools enabling newspapers to offer mobile web and SMS campaigns to their advertisers. According to Gumiyo, its Mobile Ready Platform turnkey solution enables newspapers to integrate mobile marketing efforts into their existing ad sales business regardless of circulation size, promising interactive and media-rich content linked directly to the advertiser's display and liner ads. The platform can also mobilize a publisher's classifieds section by delivering matched listings to on-the-go readers.
For more on Gumiyo's marketing platform for newspapers:
- read this release [1]
Links:
[1] http://www.fiercewireless.com/press-releases/gumiyo-announces-new-mobile-ready-platform-newspapers