MobiTV passes 5 million subscriber mark

Roughly four months after its managed mobile television and radio network surpassed the 4 million [1] subscriber benchmark, MobiTV announced it now boasts more than 5 million subscribers. MobiTV is currently available on more than 350 handsets across 20 operators, including AT&T, Sprint and Alltel--the firm said it experienced a surge of viewer interest in conjunction with this fall's U.S. presidential election, with subscribers tuning in to ABC News NOW, CNBC, CSPAN, FOX News and MSNBC coverage of the presidential debates and Election Day. "There was a 111 percent increase over average daily viewing during the third presidential debate and a 373 percent increase for Election Day," said MobiTV president and co-founder Paul Scanlan in a prepared statement.

In September, MobiTV also launched Mobi4BIZ [2], a video-centric application targeting prosumers and business professionals via vertically-customized products and services including live video, video-on-demand and real-time data. Target professionals with content culled from partners like CNBC, Bloomberg, Fox Business and TheStreet.com, Mobi4BIZ offers stock data, business news and related information, including company-specific VOD content. Users may also further customize the Mobi4BIZ experience to receive alerts and detailed financial data on their portfolio companies as well as personalized stock tickers and financial graphs, analysis and tools.

For more on the MobiTV subscriber benchmark:
- read this release [3]